A jewelry maker, a brand strategist, a calligrapher, and a designer walk into a bar and create an amazing brand for a local artist.
Jamie had the opportunity to collaborate with brand strategist Rory Levine and calligrapher Miranda Fuller to create this brand identity for Molly Rose Jewelry Nashville. The company's owner, Molly Handler, was looking for a brand refresh that would allow her to expand her online sales. As a jewelry maker, she sought a hand-crafted feel for the brand.
Jamie created a full brand identity system based off of Miranda's handcrafted typeforms and logo illustration. Jamie created logo variations, an extensive color palette, versatile patterns, and an icon system to build a foundation for all jewlery packaging and marketing materials.
To coincide with the brand's relaunch, Jamie created and sourced packaging materials for a variety of jewelry pieces. The brand came to life through custom tissue paper, printed bandanas, embossed boxes, branded tape, and more.
