Make your marketing efforts more impactful with professional and comprehensive brand strategy.
Leave behind your DIY approach to brand and marketing to grow your business.
Whether you're scaling or pivoting your founder-led business, this comprehensive approach to brand-building will help you develop and solidify your brand’s unique position, create cohesive messaging, and uncover valuable, untapped marketing opportunities so you can attract more-aligned clients and customers.
Gain more time to focus on business growth by clarifying your brand position and attracting the right customers.
Communicate with confidence and consistency through a clear messaging strategy that keeps everything aligned.
Unlock new marketing opportunities to grow your business without wasting time or energy on distractions.
Your brand transformation begins with a half-day Brand Insights Workshop, where we’ll work together to understand all the nooks and crannies of your business (yes, even that one cabinet you can’t reach—but lucky for you, I’m 6’0)!
This in-depth discussion will shape your brand positioning and identify the key attributes that make your brand unique. I’ll also conduct thorough research on your existing brand presence to assess how you are currently perceived and to identify initial marketing opportunities.
Following our workshop, I’ll compile my findings into a comprehensive document that outlines your brand’s positioning and messaging strategy. This document will serve as a blueprint for all your brand touch points and help you identify the opportunities that will ignite your business growth—and torch the ones that don’t.
With this guide, you’ll be able to maintain a clear and consistent message that will let you zig where your competitors zag and help you make meaningful connections with your audience—by speaking to the things that matter to them.
You’ve got a plan—now what? I’ve designed the brand activation phase to take the training wheels off and enable you to get to work building your brand. Through weekly consulting calls, you’ll get expert guidance, introductions to top-tier creative partners, and a detailed roadmap that outlines step-by-step actions to help you grow your business through branding.
You can expect accountability and clear documentation that will help you navigate real-world scenarios you’ll face as you navigate the vast world of marketing.
The branding process begins with a half-day workshop to identify your brand's narrative so you can lean into your competitive edge.
You'll gain a comprehensive strategy that helps you stand out, stay consistent, and connect meaningfully with your audience.
We'll work together to execute your strategy with tactical plans and expert guidance that maximize your best brand opportunities.
This intensive is designed to help you get off the marketing hamster wheel and build a brand you and your customers love.
The branding process begins with a half-day workshop to identify your brand narrative so you can lean into your competitive edge.
You’ll gain a brand and messaging foundation that helps you make waves in your industry and stand out to your ideal customers.
Execute your brand strategy through tactical plans and expert guidance that helps you capitalize on your best brand opportunities.
Tell me more about your business to get started. I'll follow up with availability for a FREE information session to ensure we're a great fit for one another. Got a question—find the answer here.
Creative consulting and social media strategy for an innovative career coaching platform.
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Here are the answers to some of your most frequently asked questions!
While the first few weeks of the intensive are focused on strategy and refining your brand’s foundation, you will absolutely begin to see tangible results throughout the process. By the end of the 12 weeks, you'll walk away with a custom roadmap that will guide your future marketing efforts and will have implemented key marketing assets—whether that’s website copy, email campaigns, or social media content. We’ll focus on both building and executing parts of your marketing systems to ensure you're seeing real changes by the end of the intensive, not just the plan.
This intensive isn’t about rushing you into full-scale implementation. If you don’t have the resources or the capacity to execute everything at once, I’ll work with you to break down the plan into more manageable chunks.
We’ll set realistic, phased goals for executing the strategy over time, so that you’re not overwhelmed and can prioritize what’s most important for your business right now. You’ll still walk away with a clear roadmap for the next steps, whether you implement them quickly or take a bit more time to execute.
Absolutely! If your marketing systems are outdated or in need of a serious overhaul, we can definitely tackle that together. If your website, email systems, or social media processes need work, I’ll help you identify what needs fixing and can implement the necessary changes. My goal is to ensure your marketing infrastructure aligns with the strategy we’ve developed, so we’ll address any major issues during the implementation phase and create processes that are sustainable for the future.
Most folks I work with don’t have a dedicated team or infinite resources to carry out everything right away. But I can help bridge the gap by providing ongoing support after our initial engagement ends. Whether it's drafting content, setting up marketing automations, or helping with marketing operations, I’ll take a hands-on approach to make sure we’re executing the work needed. If tasks are better suited to another expert, I can also recommend trusted partners from my network to help you with things like design, copywriting, or web development.
This intensive is designed for businesses with an established MVP or proven service. If your business is in the midst of a major pivot that hasn’t been decided yet, this may not be the best fit. Once you’ve decided on your new direction, I can help you craft the messaging and strategy to support that pivot, but the program works best for businesses with a clear foundation ready to scale.
You don’t need everything to be perfect before we start, but this intensive is designed for businesses with a clearly defined service or MVP. If you’ve recently pivoted, we’ll focus on where you’ve been and where you’re headed, building from there. And if you’re starting from scratch with your marketing, that’s perfectly fine too!
While some elements of the strategy will require longer-term execution, you can expect to see early signs of ROI in the form of more clarity around your brand, increased confidence in your messaging, and immediate improvements in marketing systems that will start yielding results when they’re put in place.
The strategy and deliverables are designed to create a comprehensive brand foundation. While some areas may feel less relevant, each deliverable plays a key role in building a successful brand. I won’t change the scope of work or skip any steps, instead I'll ensure the focus is placed on what matters most for your business, ensuring everything is tailored to your needs.
Our weekly check-ins begin in week 9 of the project. We will communicate via scheduled conversations in the interim. But, yes! You’ll have ongoing access to me throughout the 12 weeks. If you need feedback, run into issues, or have questions between our weekly check-ins, I’m happy to provide quick support. I’m here to make sure you feel confident and supported throughout the process.
If you’re working with a smaller budget, the Brand Strategy Intensive may not be the best fit. However, I offer Brand Kickstart and Brand Quick Fix options that provide a more streamlined approach. These services focus on delivering high-impact results without the full investment of the intensive.
The focus of the intensive is on getting your brand strategy in place and starting implementation, so you’ll begin to see the foundation being built for growth. By the end of the 12 weeks, you’ll have a clearer direction for your brand, but true results will depend on how consistently you apply the strategy moving forward.
This intensive is designed for service-based businesses looking to clarify their brand and marketing strategy. Whether you’re in consulting, coaching, or any other service-based sector, the process we go through will help you define your brand’s unique positioning, messaging, and marketing systems. If your industry has specific challenges, we can always tailor the strategy to make sure it addresses those directly.
Check out my brand agency, Strange Salt! We take a collaborative, comprehensive approach to branding that enhances your brand and helps you tell compelling stories that challenge the status quo.
