I build brands that attract premium clients and help businesses operate more efficiently. My approach connects how you're perceived to how you market, what you sell, and what you charge.
When we work together you'll:
Brand strategy is the cornerstone of your entire business and turns your vision into the day-to-day decisions that move you forward.
I help established businesses map intelligent pathways forward based on their specific resources and capacity. My best clients are:
Strategy Renaissance is a brand-led, strategic development sprint for founders of established service-businesses whose work is consistent and demand is proven, but whose offers and business growth have outpaced their current positioning and clarity.
Strategy Renaissance determines key business infrastructures and brand frameworks that guide choices, reduce decision fatigue, and ensure your energy is spent in the right places.
I draw on nearly 15 years of experience in agencies and service businesses, from running my own brand studio and serving as second-in-command at an agency, to coordinating cross-functional teams to turn big ideas into work that actually gets sold and delivered. My background in tourism, consulting, B2B SaaS, CPG, and more gives me a wide lens on how service businesses operate and grow.
I use a hands-on and collaborative approach that helps founders zoom in and zoom out so they can understand the mechanisms that drive day-to-day action and push them toward their bigger vision.
Together, we close the gap between the business you’re running and the way it’s perceived, so marketing, sales, and client experience all connect.
Businesses that work with me can expect to spend $2,000-$3,000 per month. My work spans 6-week or 3-month containers.
Absolutely! Brand positioning and messaging is essential to our work and will drive the strategy that defines specific tactics.
Prepare to get sick of me! Kidding! But, I am very hands on in this process. We'll have near weekly conversations, plus you’ll have asynchronous access to me via email. Both engagements embed a strategic thought partner in your business for the duration of the project.
My work bridges strategy and execution. We start by laying the foundation with strategy, then find the short- and long-term pathways forward. I will provide strategic direction and detailed instruction for implementation, but will not ship or publish anything. Most clients enjoy working with me because they are great at execution but need a strategic partner to help them think through their best-fit opportunities.
