Easy Content Ideas for Small Business Owners

If you're a small business owner or solopreneur struggling to stay on that content creation grind, you're not alone! But don't worry, I'm here to help!

One of the easiest ways to generate more content is by starting with a single blog post. Not only will this save you tons of time, but it will also ensure your content is valuable to your customers and on-brand (we love to see it)! And, yes, writing a blog post does take time, especially if you're in a space that requires lots of research and citations—it's worth your investment! By leveraging your blog post in different ways, you can create a variety of content to share across all your social channels. Let's dive in and explore some easy content ideas you can craft from a single blog post.

1. Create Static Posts

You may have heard a rumor that static posts on Instagram are dead, but I'm here to tell you they're not. According to Later, incorporating both static posts and reels into your Instagram content strategy can lead to higher engagement rates. So with that in mind, create a static post or carousel graphic that highlights key points from your blog post. You can also reformat these posts to share across multiple channels. You can turn an Instagram carousel into a LinkedIn post or a Pinterest Idea Pin, a Pinterest Idea Pin into an Instagram Story, and the list goes on.

If you work in a research-heavy field or want to break down complex data into digestible ideas for your audience, you may want to explore sharing infographics. Create charges and graphics to highlight key stats. Infographics are highly shareable and can help you reach a new audience.

2. Create Short-Form Videos

It's no secret that video has taken over social content platforms—from Instagram Reels and TikToks to Idea Pins, we're seeing a movement toward more and more video. Once you've written a blog post, you can create a short video that highlights the key points from your blog. You can do this via images and text synced to music, a talking head-style video, or a video with a voice-over of you describing the topic. Mix it up between blog posts so you can keep your audience engaged.‍

3. Write an Email Newsletter 

Newsflash—if you aren't building your email list, you're doing it wrong (luckily, I can help). But if you already have an email list, you're in luck! Whether you create weekly or monthly newsletters, you can include a blog post summary that drives traffic back to your website. Email newsletters are also a great place to include exclusive content, like behind-the-scenes looks and special offers. You can also use your email audience to gather more content ideas—ask what they'd like to learn and encourage them to send questions and requests your way. By providing value within your email marketing strategy, you can build strong relationships with your audience.

Go Forth and Create Content!

By incorporating these easy content ideas into your overall marketing strategy, you can maximize the value of your blog posts and create content that engages, inspires, and delights your audience. And the best part? You don't need to be a graphic designer or a video editor to create these types of content. With the brand guidelines and assets in place, you can create content that stands out and helps you reach your marketing goals.

Remember, when creating highlights such as these, less is more! You want to give the reader just enough information that they feel they've gained value from reading it while also enticing them to learn more by reading the full blog post.

Most importantly—don't be afraid to try new things and experiment with different types of content! Sometimes the most unexpected piece of content is the one that resonates with your audience the most.

Want more content tips? Grab my bare bones content calendar to get started!

‍