Strategy

Useful tidbits about brand strategy and marketing

Rebrand vs. Brand Refresh: Which Does Your Business Need?

Does your business need a rebrand or a refresh? Before making a decision, understand the difference and use my diagnostic tool to find out which is better for you.

2025 Brand Must-Haves: 5 Items to Prepare Your Brand for Growth

Don't miss my top 5 brand must-haves to position your founder-led business for growth in the new year and for years to come!

The Hidden Costs of DIY Branding

How DIY'ing your brand can lead to challenges that stifle growth and create hidden costs

Tips for Building a Consistent Brand

Explore these key strategies for building a consistent brand.

Rethink Your Marketing Opportunities to Align With Your Brand

Are you wasting time marketing your brand in the wrong places?