Strategy
Useful tidbits about brand strategy and marketing
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Rebrand vs. Brand Refresh: Which Does Your Business Need?
Does your business need a rebrand or a refresh? Before making a decision, understand the difference and use my diagnostic tool to find out which is better for you.
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2025 Brand Must-Haves: 5 Items to Prepare Your Brand for Growth
Don't miss my top 5 brand must-haves to position your founder-led business for growth in the new year and for years to come!
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The Hidden Costs of DIY Branding
How DIY'ing your brand can lead to challenges that stifle growth and create hidden costs
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Tips for Building a Consistent Brand
Explore these key strategies for building a consistent brand.
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Rethink Your Marketing Opportunities to Align With Your Brand
Are you wasting time marketing your brand in the wrong places?