Strategy

Useful tidbits about brand strategy and marketing

2025 Brand Must-Haves: 5 Items to Prepare Your Brand for Growth

Don't miss my top 5 brand must-haves to position your founder-led business for growth in the new year and for years to come!

The Hidden Costs of DIY Branding

How DIY'ing your brand can lead to challenges that stifle growth and create hidden costs

Tips for Building a Consistent Brand

Explore these key strategies for building a consistent brand.

Rethink Your Marketing Opportunities to Align With Your Brand

Are you wasting time marketing your brand in the wrong places?

The 15-Minute Brand Check-Up for Small Business Owners

Here's how you can identify key opportunities for your brand in 15 minutes or less.