I partner with founders who are stuck in mid-market work despite their expertise. Strategic advisory engagements includes:
Brand-led strategic advisory is designed for ambitious service providers whose external story hasn't kept pace with their internal capacity.
I help founders navigate inflection points by mapping intelligent pathways forward. My best clients are:
I draw on nearly 15 years of experience in agencies and service businesses, from running my own brand studio and serving as second-in-command at an agency, to coordinating cross-functional teams to turn big ideas into work that actually gets sold and delivered. My background in tourism, consulting, B2B SaaS, CPG, and more give me a wide lens on how service businesses operate and grow.
I use a hands-on and collaborative approach that helps founders zoom in and zoom out so they can understand the mechanisms that drive day-to-day action and push them toward their bigger vision.
Together, we close the gap between the business you’re running and the way it’s perceived, so marketing, sales, and client experience all connect.
Founders who work with me can expect to spend $2,000-$3,000 per month. My work spans 6-week or 3-month containers.
Yes! I offer two different strategic advisory packages based on what you're navigating in your business. All packages begin with a Calibration Session so we can deteremine your strategic priorities and best-fit services.
Absolutely! Brand positioning and messaging is essential to our work and will drive the strategy that defines specific tactics.
Prepare to get sick of me! Kidding! But, I am very hands on in this process. We'll have near weekly conversations, plus you’ll have asynchronous access to me via email. Both engagements embed a strategic thought partner in your business for the duration of the project.
My work bridges strategy and execution. We start by laying the foundation with strategy, then find the short- and long-term pathways forward. I will provide strategic direction and detailed instruction for implementation, but will not ship or publish anything. Most clients enjoy working with me because they are great at execution but need a strategic partner to help them think through their best-fit opportunities.
