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Does your business need a rebrand or a refresh? Before making a decision, understand the difference and use my diagnostic tool to find out which is better for you.

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The Latest & Greatest

How a Brand Audit Can Improve Your Creative Efforts

A brand audit will help your team rally around your brand's purpose, align on creative direction, and give open and honest feedback where it's needed most.

3 Reasons to Create an Email Welcome Sequence

You’ve received a new email subscriber! Woohoo!…But now what? Here are three reasons to greet your customers with an automated welcome sequence.

Make Your Life Easier: 8 Tools for Creative Business Owners

Here are some of my favorite tools that help me be a more productive, organized, and forward-thinking creative entrepreneur.

3 Inexpensive Ways to Surprise & Delight Your Audience

We could all use a little more joy in our lives. Here are 3 inexpensive ways to surprise and delight your audience.

Five Ways to Gain a Competitive Edge with Brand Strategy and Design

Here’s what happens when brand strategy and design live in perfect harmony…

How to Find Your Brand Voice with 4 Simple Questions

A brand’s voice is often ignored leaving consumers stuck reading sterile, sales-focused copy. Here's how to fix that.

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