A collaborative brand strategy service for service-based solopreneurs and early-stage founders who need brand strategy—without the full-service price tag.
This collaborative brand strategy service is designed to help service-based business owners develop a cohesive brand strategy without going it alone—or breaking the bank. With help from one-on-one discussions and my proven frameworks, you'll define the core elements of your brand, from ideal clients to key messaging, to build a brand foundation that helps you attract better-aligned, well-paying clients and customers.
You’ll save time, energy, and money while gaining a clear vision for how to communicate about your business and who to connect with. In this five-week program, you'll learn to:
Attract better-fit, well-paying clients who value your work and unique point of view.
Position your business as the best-fit solution for your ideal clients or customers.
Build habits that help you consistently market your business without the burnout.
Brand Kickstart is designed to address the specific challenges early-stage founders and solopreneurs face while building their brands.
Brand Kickstart is great for you if:
You’ll receive a fully developed brand strategy document tailored to your business. This powerful resource includes ideal client personas, competitive landscape analysis, strategic positioning, brand personality, and key messages—all co-created with my insights!
We’ll kick things off with an initial conversation to ensure this approach fits your needs, then set a consistent weekly time.
We'll meet each week to discuss your brand, review your work so far, implement feedback, and discuss frameworks.
At the end of five weeks, you'll walk away with a professionally reviewed and refined ready-to-use brand strategy document.
This is an advisory-style brand strategy service that gives you access to expert guidance without the full-service price tag.
Over the course of five 1-on-1 sessions, we'll work together to build your brand strategy. You'll complete key tasks between sessions and I'll review your work and provide feedback.
I'll share my proven strategy frameworks that you can use again and again as your brand and business grow and evolve.
After our final session, I’ll refine and finalize your strategy document, ensuring it’s polished and ready to guide your next steps with confidence.
Tell me more about your business to get started. I'll follow up with availability for a FREE information session to ensure we're a great fit for one another. Got a question—check out these FAQs.
Here are the answers to some of your most frequently asked questions!
The cost of $3,985 covers all five personalized one-on-one strategy sessions, the comprehensive, personalized brand strategy document that includes your ideal client personas, competitive analysis, strategic positioning, brand personality framework, key messages, and marketing recommendations. It also includes detailed feedback and refinement of your work between sessions. The price does not include ongoing support after the program ends, but we can discuss additional support options if needed.
This program is designed with five sessions to provide you with the foundational tools you need to build your brand. If you feel you need additional support, we can discuss ongoing consulting or retainer offers to help you further refine and implement your strategy.
While this program focuses on creating the strategy, implementation largely depends on your commitment and ability to take action. However, we can discuss next steps for your implementation or even explore ongoing support options to help you navigate the execution phase.
The assignments are designed to help you build your brand step by step, and completing them will ensure you get the most out of the program. I recommend setting aside 3-4 hours per week to dedicate to this work during the first four weeks. This will allow you to stay on track and make meaningful progress.
All assignments need to be completed by the end of Week 4 so I can compile your final brand strategy in Week 5. If the work isn't completed by Week 4, I will still invoice for the program, but the final brand strategy will not be compiled until the work is finished. Please note that I cannot pick up or continue a project that has been paused for an extended period (e.g., more than a month). It’s important to maintain momentum and complete the work within the program timeline to ensure a successful outcome and to avoid any delays.
The deliverables are highly customized to your unique business and brand. While I’ll be using proven frameworks to guide the process, everything will be tailored to fit your specific business goals, audience, and market.
This program is perfect for founders and solopreneurs who might be in the early stages of figuring out their ideal client or brand personality. If you’re not yet clear on these areas, that's okay! One of the first sessions will help you uncover this critical information.
I’ll guide you through a structured process to define your ideal client and develop your brand personality, ensuring you move forward with a clear, actionable strategy. Whether you’re just starting to build your brand or looking to refine it, this program is designed to help you dig deep and gain clarity. We’ll work together to look at your brand with fresh eyes, so you can create a strong foundation that resonates with your ideal audience.
The program’s primary outcome is a well-defined brand strategy. While immediate tangible results may not be visible right away, you’ll have a clear roadmap to follow that will set you up for future growth, including better-targeted marketing efforts and more effective messaging.
This program is ideal for businesses in the first 1-3 years of operation who are looking to establish a clear brand foundation. If you’re a service-based business owner who feels overwhelmed by branding or marketing, this program will provide you with the clarity and structure needed to move forward confidently. If you’re still refining your product or service, it might be worth considering whether a different program or service better suits your needs.
The program is focused primarily on branding, as it aims to create a cohesive brand strategy that you can use to attract the right customers. However, the marketing recommendations provided will be based on that strategy, helping you to take the right next steps in reaching your audience through the right channels.
During the program, I’ll be very hands-on in reviewing your work between sessions, providing feedback, and refining your brand strategy. We will speak via video call once a week and you’ll have ongoing access to me via email. You’ll have my support throughout the process, but ongoing support beyond the program can be discussed if needed.
Yes! Your brand strategy should inform every part of your business. Whether you’re building a sales process, hiring support, or launching a new campaign, your brand strategy acts as a guide to ensure clarity, alignment, and consistency across all touchpoints. It helps you make decisions faster and communicate more effectively—internally and externally.
Brand Kickstart isn’t just about what’s working now—it’s built to support the kind of business you’re building for the future. Throughout the program, I’ll guide you to make decisions that align with your long-term goals, so your brand can scale with clarity and confidence.
Check out my brand agency, Strange Salt! We take a collaborative, comprehensive approach to branding that enhances your brand and helps you tell compelling stories that challenge the status quo.
